What are the most common problems when starting packaging and labeling?

Most startups struggle with five issues: choosing label/container specs, slow and inconsistent hand labeling, picking the wrong machine for the container shape, label roll orientation/print setup, and scaling the fill-cap-label workflow.

How do I choose the right label applicator for my container?

Start with container geometry: round bottles typically use a round bottle applicator; bags/boxes use a flat-surface labeler; tiny cylinders under 2 inches use a small-container labeler; odd/tapered shapes often benefit from shrink sleeves.

Why do my labels not feed correctly from the roll?

The most common cause is incorrect label roll orientation (copy position) or incompatible core/roll specs. Confirm orientation, core size, and unwind direction before ordering labels.

Do I need shrink sleeves instead of pressure-sensitive labels?

Shrink sleeves are often best for tapered or irregular containers, full-body branding, and tamper-evident bands. Pressure-sensitive labels are often simplest for standard round bottles and flat panels.

What if I'm not ready to buy labeling equipment yet?

You can outsource labeling and fulfillment to keep shipping while you validate demand, then bring packaging in-house when volume justifies it.

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Things to Consider With Your Label Design File

Monday, February 21, 2022 1:00 PM

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