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Thoughts on Marijuana Packaging

Tuesday, October 31, 2023 4:23 PM

How to Create More Effective, Cost-Saving Packaging in the Cannabis Industry

Packaging plays a huge role in how consumers perceive your cannabis products. But let's face it, no one wants to spend a fortune on boxes and bags that will eventually end up in the trash. So how do you make your packaging eye-catching, but also budget-friendly? Don't sweat it; we've got some real-deal advice for you.

Keep It Simple, Silly!

Ever heard of the saying, "Less is more"? Well, it's true when it comes to packaging. Using fewer colors and simpler designs can not only make your packaging more memorable, but it can also lower printing costs.

Too many frills can distract from what you're really selling. Stick to a clean, streamlined look to save some dough and make a stronger impact.

Buy in Bulk

We've all been there—shopping online and seeing that little "Save more when you buy more" message. This is true for packaging too.

Most suppliers offer discounts for bulk orders. The more you buy at once, the cheaper each unit will be. And hey, you're going to need those packages eventually, so why not stock up and save?

Go Green to Make Green

Environmentally friendly packaging isn't just good for Earth; it's also a hit with consumers. Materials like recycled cardboard, biodegradable plastics, or hemp-based products can be great alternatives. Plus, eco-friendly practices can earn you brownie points (not those kinds of brownies) with your target audience and even give you tax breaks in some cases. 

The Lighter, The Better

Shipping costs are a killer. One of the best ways to trim down this expense is to use lightweight materials for your packaging. However, don't go so light that you compromise the safety and integrity of your product. Strike a balance—strong yet light, like a featherweight champ in the boxing ring.

Functionality is King

What if your packaging could do more than just hold your product? Think multi-use, like a cannabis container that doubles as a grinder or a box that can be used as a rolling tray. By adding value to your packaging, customers are likely to view it as more than just a disposable item, which adds allure to your product. 

Talk to Your Suppliers

Don't underestimate the power of a good conversation with your suppliers. If you're looking to cut costs or improve your packaging, speak up! Suppliers often have inside tricks or alternatives that could both save you money and amp up your packaging game. Collaboration is key, my friends.

Crunch Those Numbers

Okay, you don’t have to be a math wizard, but keeping tabs on costs and sales is important. Do some A/B testing with different types of packaging to see which performs better. Track how much you're spending on each and how they affect sales. Once you have this data, you can make an educated decision on which is the most cost-effective packaging.

Listen and Adapt

Who better to tell you what works and what doesn’t than your customers? Use social media polls, online reviews, and direct feedback to gather info. If several people mention that your packaging is a pain to open, it’s probably time for a redesign. Keep your ear to the ground and be willing to make changes.

Stay Local, If You Can

Local suppliers can sometimes offer better deals because you save on shipping costs, and it's also a great marketing angle. Emphasizing that your packaging is locally sourced can attract customers who want to support local businesses.

Limited Edition Magic

Now, this might sound counterintuitive when talking about cost-saving, but hear me out. Limited edition packaging can create a buzz and attract more customers, increasing sales for a certain period. Just be careful not to go overboard with the costs; the idea is to make it special but not break the bank.

Final Thoughts

Your packaging is the first thing customers see and the last thing they throw away. Make it count. Effective packaging in the cannabis industry should be an ideal blend of form and function, all while keeping costs down. Use these tips as your stepping stones, and you'll be well on your way to packaging that packs a punch without emptying your wallet.

Read here about the difference in self adhesive labels an shrink sleeve labels!